By Corporate English Solutions

28 August 2023 - 10:27

Ethical considerations in remote work: balancing employee well-being and business interests

While many organisations are mandating back to office policies, remote work remains a key motivator for employees. Navigating the shifting landscape of remote work demands balancing business interests and employee well-being.

Discover practical strategies and tips to support your organisation to understand and proactively address these ethical complexities and foster a thriving remote work environment.


Reading time: 5 minutes 

Has remote work reached its peak? 

In 2022, LinkedIn reported a steady decline in remote job listings from 16% to 12%. Some organisations are back to fully onsite, and others are replacing remote with hybrid arrangements., including Disney, Amazon and even Zoom


Some organisations have seen that on-site work enhances productivity, performance, collaboration, monitoring, and swift decision-making. And these drive efficiency, innovation, and adaptability, directly impacting profitability and competitiveness in business operations.

Yet, many employees find remote and hybrid setups more appealing. Recent studies reveal that 71% of remote workers said remote work helps balance their work and personal life, and 57% would look for a new job if their current company didn’t allow remote work. Remote work provides coveted autonomy, flexibility, reduced commutes, heightened well-being, and increased job satisfaction.

Navigating this shifting landscape of remote work demands balancing business interests and employee well-being. 

Striving for productivity can blur personal-professional boundaries, with an ‘always on’ mentality, pressuring longer hours  to deliver results. Stringent productivity monitoring, aimed at enhancing efficiency, may inadvertently erode the trust and autonomy crucial for the success of remote work teams. And prioritising the need for speed without considering inclusive communication and collaboration can inadvertently marginalise remote employees and hinder diverse perspectives.

All of which risk the physical and mental well-being of our remote teams. 

As organisations strive to find equilibrium, recognising these ethical complexities and addressing them proactively is vital for fostering a thriving remote work environment.

We explore how Virtual Well Clinic, a telehealth care provider, navigated these to drive ethical transformation. Read on to gain practical strategies and tips as we learn from Ravinder, HR Director, about their approach.

Consideration #1 Balancing productivity and work-life balance

Working remote? Work-life balance sorted.  


Remote work may seem like the answer to achieving work-life balance, but the reality is more nuanced. ‘Work-life balance doesn't automatically happen just because of remote work or flexible hours,’ Ravinder explains. In today's fast-paced culture, employee well-being can easily be compromised.

‘At Virtual Well Clinic, we've taken intentional measures to harmonise work-life balance and productivity,’ he elaborates. They implemented a system for personalised, collaborative performance objective setting and continuous performance enablement. Recognising the intricacies of diverse remote work scenarios, they recognised that well-being was a pivotal component of productivity.

They embraced flexible productivity targets, giving employees the autonomy to define their goals based on their well-being and capacity. Additionally, they revised their flexible work hours policy to accommodate individual contexts. 

‘This is at the core of work-life integration,’ Ravinder emphasises. By acknowledging the diverse nature of remote work, Virtual Well Clinic empowered employees to strike a balance between achieving targets and safeguarding their mental and physical well-being.

Lastly, Virtual Well Clinic integrated regular well-being assessments within performance evaluations to gauge workloads and stress levels.

The outcome? 

Employees’ productivity increased when well-being was recognised as an integral part of the productivity equation. ‘In the last quarter, Virtual Well Clinic's productivity witnessed a remarkable 9.43% increase,’ Ravinder concludes.

Consideration #2 Balancing monitoring, autonomy and trust 

How to balance the imperative for monitoring remote workers' productivity with their desire for autonomy and trust?

Initially, it might appear an intricate predicament: However, a strategic approach rooted in staff consultation can forge a productive and ethically robust work environment. Virtual Well Clinic provides a successful case study.

They transitioned from continuous monitoring to results-oriented accountability. ‘This approach centres on employees' objectives and productivity targets, granting them space to breathe, fostering a sense of value and autonomy,’ Ravinder explains. 

The impact? 

The outcome was twofold. Employees took heightened ownership of their work, while trust grew, catalysing an upsurge in productivity. Managers, in collaboration with employees, devised focused monitoring frameworks and tools, fostering candid feedback exchanges to refine methods and scope. Defining clear parameters, encompassing data collection specifics and usage, boosted trust and autonomy.

After establishing these frameworks, the organisation launched a range of stakeholder communications to explain their purpose and contribution to overall productivity and data security. ‘Addressing a sensitive topic like monitoring requires transparent communication,’ Ravinder underscores. Open dialogue alleviated concerns, reducing the perception of excessive monitoring.’

Their balanced data collection strategy focuses solely on essential metrics for business objectives. This minimises unnecessary intrusion into personal activities, striking a balance with trust and autonomy.

‘When you get monitoring right, trust and autonomy increases,’ Ravinder asserts. This results in a profound impact on employee satisfaction. ‘Our Employee Net Promoter Score has increased by over 20% since we adopted this new approach to monitoring.’ 

Consideration #3 Balancing decision-making efficiency, inclusive collaboration and communication

How to foster remote workers' effective participation in decision-making within the swift pace of modern business? 

The balance might seem elusive, but it's attainable. Inclusive communication and collaboration are vital to avert unintentional exclusion, isolation and to tap into expertise.

As Ravinder puts it, ‘Inclusive communication is not just about making everyone feel heard; it's about tapping into the collective intelligence that remote workers bring to the table.’

Virtual Well Clinic established inclusive virtual roundtables for high-priority decisions, engaging a diverse range of relevant roles within defined timelines. This approach ensures remote employees are actively engaged while preserving the mandate of timely results.

Cross-functional decision circles further amplify inclusivity. These circles involve remote employees from diverse departments, ensuring comprehensive representation. Their composition is subject to regular evaluations, refining the approach, thus harnessing interdisciplinary perspectives efficiently.

Virtual Well Clinic's 24-hour decision feedback loop is another cornerstone. Capturing global viewpoints across time zones sustains diverse participation without compromising swift decisions.

Complementing these are online ideation exchange platforms and decision delegation networks. These mechanisms encourage idea sharing and empower dedicated team members to decide based on their expertise. 

These avenues maintain open, inclusive communication channels. ‘Harmonising decision efficiency, collaboration, and communication brought remarkable change. Faster decisions, united purpose, and innovation flourished as diverse perspectives came together’, affirms Ravinder. 


Virtual Well Clinic's innovative initiatives demonstrate the feasibility of aligning remote employee well-being with business objectives, illustrating their mutual enhancement. 

Try these strategies and practices to effectively balance well-being and business interests for your remote teams.

Partner with the British Council and benefit from our experience of over 80 years to give your teams the communication, collaboration and leadership skills and tools they need for business results. 

Contact us for a free consultation.